Loomee Privacy Policy

Loomee is a wellness and daily-affirmation app operated by 21media. This Privacy Policy applies to the Loomee mobile app, https://loomee.app, and related services. Questions or privacy requests can be sent to hello@21media.online.

Loomee is not a medical, psychiatric, psychological, or therapeutic service. Nothing in the app is medical advice, diagnosis, or treatment.

Loomee does not require a traditional email/password account. On first launch, the app creates a pseudonymous, device-generated identifier (device_id). We use it to associate app preferences, activity, entitlement state, and backend records with the same installation.

Because this identifier is pseudonymous rather than anonymous, data tied to it is treated as personal data where applicable law requires.

3.1 Profile and personalization data

• Optional name entered in the app
• Goals, struggles, onboarding answers, and timing preferences
• Voice, pace, music, theme, color, and personalization preferences
• Routine and reminder configuration

3.2 Activity and progress data

• Streak, session count, Inner Glow score, and category play counts
• Affirmation engagement events, including source and action
• Favorites and resonance signals
• Spoken-aloud activity
• Mood rating/log data
• Journal reflections you choose to save through the reflection feature
• Custom reminder content and schedules

Some data remains only on your device, while the categories above may also be synchronized to our backend so Loomee can personalize the experience, measure product usage, and support data recovery or service operation. We do not describe Loomee as an entirely on-device app.

3.3 App, purchase, and technical data

• App version and platform
• Last-seen and last-active timestamps
• Loomee Pro entitlement and subscription status
• Purchase/receipt information needed to validate an App Store subscription
• Crash and diagnostic information when diagnostic tooling is included in the build

We do not use advertising identifiers for cross-app advertising or sell personal data to advertisers.

Loomee uses service providers to operate specific features:

• Supabase: backend database/storage for pseudonymous profile, activity, personalization, entitlement, and selected user-content records.
• ElevenLabs: text-to-speech generation. Affirmation text and relevant voice settings may be processed to generate audio.
• Anthropic: AI-assisted affirmation generation where that feature is used. We send the contextual inputs needed to produce the requested result.
• Apple: App Store distribution, StoreKit purchases, subscription management, and refunds.
• Sentry or equivalent diagnostics: crash/technical information when enabled in the shipping build.

These providers process data under their own terms and privacy policies. Service providers may process information in countries other than your own, subject to applicable transfer safeguards.

• Provide and personalize daily affirmation sessions
• Generate and deliver voice audio and AI-assisted content
• Remember preferences, streaks, progress, and reminders
• Validate and restore Loomee Pro access
• Understand feature usage and improve Loomee
• Prevent abuse, troubleshoot errors, and maintain security
• Comply with legal obligations and respond to valid legal requests

We do not sell personal data, use it for third-party behavioral advertising, or use your private journal/reflection content to train our own AI model.

• Performance of the service you request
• Consent where required, including notification permission and optional device permissions
• Legitimate interests in operating, securing, debugging, and improving Loomee
• Compliance with legal obligations

You may withdraw consent where processing relies on consent, without affecting earlier lawful processing.

Notifications are optional. If you enable them, Loomee schedules local affirmation reminders. If you decline notification permission, the app may later show an in-app reminder asking whether you want to enable notifications. On platforms where the system permission prompt can no longer be shown, Loomee may direct you to device Settings. You can disable notifications at any time in system Settings and change reminder configuration in Loomee.

On-device data remains until you delete it, use Loomee's delete-account flow, clear app data, or uninstall the app, depending on the data type.

When you use Delete account, Loomee requests deletion of the device-linked backend profile and clears local app data. Backend database rules delete some device-linked records and de-link selected telemetry/content records from the device identifier so they can remain only for aggregate product analytics, system integrity, or other legitimate purposes. A limited deletion/audit event may also be retained. Deleted/de-linked records are not used to restore your deleted Loomee profile.

Shared text-to-speech cache entries may be retained because they are content-addressed and can be reused by multiple users rather than belonging to one profile.

• Network requests use HTTPS
• Payment card details are handled by Apple rather than Loomee
• Backend access is limited to authorized systems and personnel
• We use technical and organizational controls appropriate to the service

No system can guarantee absolute security.

Depending on where you live, you may have rights to access, correct, delete, restrict, object to processing, or receive a portable copy of personal data, and to complain to a supervisory authority. Contact hello@21media.online to exercise a privacy right. We may need information sufficient to locate your pseudonymous Loomee records.

Loomee is not directed to children under 13. If local law requires a higher minimum age or parental consent for a user, that local requirement applies. If you believe a child provided personal data contrary to applicable law, contact us so we can review and delete it where required.

We may update this policy as Loomee changes. The latest version is always posted at https://loomee.app/privacy with its effective date. Material changes may also be communicated in-app where appropriate.

Privacy questions or requests: hello@21media.online.